S ocial media websites such as Instagram, Facebook, and Twitter are becoming widely well-known and used on a day to day basis in today’s generation. Through social media people are able to keep in touch with friends, family and people in general. Social media is used for a variety of purposes such as communication and expression of one’s personal attitudes, values and lifestyle. Well-known celebrities and marketers, are using social media accounts such as Instagram, to self-promote and advertise their products. There has been an overwhelming trend of self-promotion on social media. This is expressed through ‘selfies’. ‘Selfies’ are individualized pictures of one’s self that ideally depicts attractiveness and in a sense beauty. The generation of teenagers to young adults have been actively participating in the new trend of promoting their appearance by taking selfies and posting them on social media. There have been studies conducted that the amount of selfies taken by an individu
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